Learn all about the M&S Innovations

StayNew™ technology is a specialized fabric finishing technology designed to make clothing—particularly cotton knitwear, schoolwear, and jersey—look new for longer. It uses enzyme treatments to reduce pilling (bobbling), enhance color retention, and maintain a smooth, soft texture even after multiple washes.

Key Aspects of StayNew™ Technology:

• Anti-Pilling Action: The process removes surface fibers that protrude from the fabric, preventing the “bobbling” effect.
• Color & Texture Retention: It ensures garments retain their original brightness and soft feel for longer periods.
• Sustainable Approach: The technology uses biological enzymes, which are more environmentally friendly and often require lower temperatures and less processing time compared to traditional methods.
• Versatile Application: It is applied across various product lines, including men’s t-shirts, knitwear, and school uniforms, to improve durability and quality.The initiative is part of M&S’s wider focus on product quality and sustainability, ensuring customers receive long-lasting value.

Cool Comfort technology is a fabric innovation designed to keep the wearer cool, dry, and comfortable by drawing moisture away from the body. It is commonly used in lingerie, nightwear, and bedding, often utilizing specialized yarn and breathable materials to provide a silky,, smooth feel against the skin.

Key Aspects of Cool Comfort & Innovation:

• Technology & Fabric: The technology is often built into the yarn of the clothing or applied as a special finish to enhance moisture management.
• Application Areas:
  • Lingerie: Known for anti-chafing shorts, bras, and body-smoothing garments, offering comfort under dresses and trousers.
  • Bedding: “Cool Touch” products help regulate temperature for a better night’s sleep.
  • Loungewear/Clothing: Often combined with lightweight materials for versatile, stylish, and comfortable everyday wear.
• Purpose: The innovation aims to provide practical solutions for comfort, particularly during warmer weather or daily activities.
• Quality & Comfort: The initiative aligns with M&S’s focus on, as mentioned on LinkedIn and YouTube, merging technological advancements in textiles with everyday comfort.
  This technology is part of a broader, long-term focus by M&S on material innovation to improve garment functionality.

Breathable Fabric innovations are centered on enhancing wearer comfort through technology that manages moisture, regulates body temperature, and increases durability, primarily focusing on activewear, everyday essentials, and eco-friendly materials. The innovation is aimed at creating versatile, high-performance, and sustainable clothing that suits busy, modern lifestyles.

Machine Washable Innovation refers to a long-term, strategic initiative designed to make formalwear and high-quality clothing convenient for home maintenance, eliminating the need for specialist dry cleaning. This innovation centers on developing specialized fabric blends (cotton, wool, and synthetics) that allow garments to be washed in standard domestic machines while retaining their shape, texture, and color.