Responsibly Sourced Cotton at M&S

Our cotton commitment

100% of the cotton in our clothing comes from Better Cotton, organic, or recycled sources — and it always will. Since 2019, we have maintained this commitment by working closely with our supplier partners and collaborating with industry initiatives to promote sustainable farming and responsible sourcing.

Learn all about the M&S Innovations

Through its implementing partners, Better Cotton trains farmers…

…to use water efficiently, care for soil health and natural habitats…

…reduce use of the most harmful chemicals…

…and respect workers’ rights and wellbeing.

M&S and Better Cotton: partners for more than a decade

How it works
Better Cotton is sourced via a chain-of-custody model called mass balance. This means that although Better Cotton is not physically traceable to end products, Better Cotton farmers benefit from the demand.

Why Better Cotton is so important

Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment. By partnering with Better Cotton, we’re empowering farmers to be more efficient with water, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.